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How important is it
that we recruit new members, promote Gold Rush and sell bike
raffle tickets? Let's review some facts.
Fact 1: Since
September 11, 2001 the membership numbers of our and many
other service organizations, have decreased.
Fact 2: The cost of
serving our chapters, states/provinces and regions has
risen.
What are the costs
of serving association needs?
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Providing
liability insurance for our chapters, states/provinces,
and regions for the fun activities and functions we all
enjoy. These would not be possible without insurance.
Insurance costs have risen dramatically, especially in
Canada.
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Funding the
production and mailing of Touring News.
Advertising offsets some of the cost, but advertisers
ask two questions, “How many readers?” and “How much for
an ad?” Fewer memberships (readers) mean fewer
advertisers are interested in advertising and the less
we can charge for ad space. Postage costs are a huge
factor and they continue to rise.
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Covering the
costs of basic member services through our office. Look
at your household expenses and you'll have an idea of
how basic costs have increased for our office.
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Covering the
cost of a mandatory yearly meeting of the GWTA Board of
Directors.
These are the four
major expenses at the National level.
If our membership
numbers are declining and attendance at Gold Rush is less
and we're selling fewer bike tickets then it's safe to say
our revenue is also dropping. Imagine if your household
incomes were to drop considerably and your savings were low
or nonexistent. We are facing some tough choices and need
your help. Membership dues alone will not cover basic needs
of our members, chapters, and our association, even after
the dues increase. We MUST recruit new members and bring
back members who were lost due to the downturn in the
economy since 9/11. The health and future of our chapters
depend on recruiting new members. We must also
enthusiastically promote Gold Rush and encourage the sale of
bike raffle tickets. GWTA belongs to all of us and we all
share in the responsibility of growing it and keeping it
healthy. Let's all do our part to keep GWTA alive and well
so the fun and friendship can continue for many years to
come.
To receive credit for the Chapter Olympics, chapters are
expected to sell at least 10 tickets per membership in the
chapter.
Someone who always
sells a large number of raffle tickets is Danny Holdsworth
of Chapter V in Washington state. Danny may be a
little aggressive in how he goes about selling tickets, but
his basic philosophy would work for anyone:
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Set a goal
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Always have tickets
ready to sell
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Take advantage of
opportunities
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Do a benefit sale
("Would you like to win a new Gold Wing for $1?")
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Be creative and
have fun!
Read Danny's whole
approach in his own words! |